I recently bought a High Efficiency (HE) front load washer and dryer made by Miele. The first time I used the washer, it overflowed with bubbles. Why? Not only was I using the too much laundry detergent, I was also using the wrong kind. Most laundry detergents are formulated to bubble—and bubble a lot. We, as consumers, have been trained to use large quantities of product. The combo of pouring in our detergent and seeing the bubbles gives us a feeling of accomplishment and we feel confident that the product is working. It's all smoke and mirrors. Most detergents and personal care products contain up to 95% water! Why would companies do that? Because water is cheap and consumers want low prices—"give the customer what they want" is their motto. But it's not so good for the environment.
Thankfully, we now all get it…that what is good for the environment is good for us, and more importantly, our children. America is going green by leaps and bounds. For example, sales of solar panels are up almost 3 fold, according to EIA, the official energy statistics of the US government. And suppliers of household cleaning, laundry and personal care are getting the message about producing concentrated versions of their products.
California Baby is doing our part!
Our shampoos and bubble baths are very concentrated. This means that you are getting more cleaning power (solids, not water) in each bottle and you can wash more with less. California Baby is once again on the pioneering eco-trail and putting more of the good stuff in each bottle—when other companies are cutting corners. California Baby doesn't believe in cutting corners. We never have, never will. Instead, we believe in eco-value by offering concentrated washes, bubble baths, creams and lotions. The gentleness or effectiveness hasn't changed, you just need to use less. That's powerful.
Tips!
Concentrated products may take a little getting used, but once you get the hang of it, you will appreciate the time, water, product, and ultimately money you are saving your pocket book—and mama earth.
- Wash your hair only once, but let it sit while washing the body, allowing the product to do its job of washing away dirt and oil. Ideally about 30 seconds (wash your body while you let our shampoo sit in your hair)
- Use a puff or natural sea sponge. The best investment you will make! This will help to dramatically reduce the amount of product you need—just one squirt or pump does the job for your whole body.
- Pump bottles: just a half to one pump is usually all you need to wash head-to-toe. California Baby pumps lock in the 'up' position (click left, click right), and the pumps sold for the 8.5 oz sizes lock in the down position ... just a quick click helps put a temporary stop to enthusiastic little hands.
You will find that your concentrated California Baby products should last you longer. I confess it took me a while to get used to. I would pump 3-4 times just to wash my hair! What was I thinking? I guess I just wasn't hip to eco-concentrates. Now I am—and I love it. Hope you do too.
All my best,
Jessica